Monday, February 1, 2010

The Role of Creativity

I am often struck by how critics often equate creativity with good. Being creative simply means doing or expressing something in a manner that is new or different. It doesn't mean that what was created was actually good.

I am frequently asked how I did something. While I have no secrets about how I did something, what always goes through my mind is what difference does it make? If the image works it doesn't matter how I got there. If it doesn't, it doesn't matter how I got there. Tools are tools. They are not a substitute for lack of vision.